IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Rising Shipping Costs Challenge Ecommerce Startups

Rising Shipping Costs Challenge Ecommerce Startups

International express shipping cost calculation is not a one-size-fits-all approach. Oversized and overweight goods, remote areas, urgent shipments, as well as special types like dangerous goods, perishable goods, and high-value items, all have different pricing methods. Cross-border e-commerce beginners need to understand these pricing blind spots to effectively control logistics costs. Understanding these nuances is crucial for managing expenses and optimizing shipping strategies in the global marketplace.

11/03/2025 Logistics Encyclopedia
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Price War in The Express Delivery Industry In-depth Analysis of Jitu's Market Disruption

Price War in The Express Delivery Industry In-depth Analysis of Jitu's Market Disruption

The entry of STO Express has triggered a price war in the express industry, putting existing players in a dilemma. Although express companies are responding to competition through capital investment and cost leadership strategies, the rapid market growth and the impact of new entrants make it difficult for traditional business models to endure. In the future, service differentiation will be a key direction for the express industry to return to reasonable profits.

07/23/2025 Logistics
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In-depth Analysis of Non-vessel Operating Common Carriers (NVOCC) and Their Roles

In-depth Analysis of Non-vessel Operating Common Carriers (NVOCC) and Their Roles

Non-Vessel Operating Common Carriers (NVOCC) play a crucial role in international freight by signing transport contracts with shippers, despite not owning transportation means directly. They collaborate with actual carriers to ensure smooth cargo transportation. To become an NVOCC, one must meet certain conditions and obtain relevant operating qualifications, but this does not necessarily mean their services are superior to other freight forwarders. The key is to correctly select a cost-effective freight forwarder.

07/21/2025 Logistics Encyclopedia
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Amazon And The Future Of Fullservice Models New Opportunities And Challenges In Crossborder Logistics

Amazon And The Future Of Fullservice Models New Opportunities And Challenges In Crossborder Logistics

This article explores the current implementation status and challenges of Amazon's fully-managed model, analyzing how e-commerce platforms like TEMU have succeeded through such services. It also highlights future trends and types of development for cross-border logistics companies, emphasizing the importance of seizing opportunities in an increasingly competitive market.

07/23/2025 Logistics Industry Insights
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New Challenges and Measures for US and UK Ports Facing Mandatory Container Weight Verification

New Challenges and Measures for US and UK Ports Facing Mandatory Container Weight Verification

The mandatory weighing of containers is being implemented in various countries, presenting new challenges for supply chains. Port operators in the UK and the US are taking measures to address these issues by establishing weighing facilities and requiring shippers to submit information in advance to ensure smooth export processes. Despite the diverse challenges faced, ports are dedicated to optimizing workflows to guarantee the safe loading of containers and seamless logistics.

07/18/2025 Logistics
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Customs Clearance Invoice and Bill Handling Guide: Key Analysis of Split and Consolidated Invoicing

Customs Clearance Invoice and Bill Handling Guide: Key Analysis of Split and Consolidated Invoicing

This article provides a detailed analysis of how to prepare customs declaration packing lists and invoices for clients in international trade, according to the principle of 'separate customs declaration, consolidated documentation.' It emphasizes the impact of destination port customs clearance requirements on document preparation and highlights the independence between customs declaration in the exporting country and customs clearance in the importing country.

07/21/2025 Customs Knowledge
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The ‘belt and Road’ Initiative Promotes the Recovery and Development of the Shipping Industry

The ‘belt and Road’ Initiative Promotes the Recovery and Development of the Shipping Industry

The Belt and Road Initiative has created new development opportunities for the global shipping industry, promoting infrastructure connectivity and enhancing international trade ties. The growth of agricultural development and cold chain logistics has energized the shipping sector. Additionally, Guangzhou, as a key shipping hub, is continuously enhancing its port logistics capabilities while actively planning for future development.

07/21/2025 Logistics
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Price Competition Between Express Delivery And Freight Services New Market Trends And Corporate Responses

Price Competition Between Express Delivery And Freight Services New Market Trends And Corporate Responses

The express delivery and logistics industries are experiencing a reversal in pricing strategies. JD has attempted to increase delivery prices to promote door-to-door services, while logistics companies like Aneng and Baishi are lowering end fees to gain market share. This phenomenon highlights the intense market competition and the flexible response of companies to changing strategies.

07/25/2025 Logistics
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